It is a running joke that Americans learn geography or about countries outside the United States only when the US military decides to invade a country. Presumably, this is why NBC broadcasters Bob Costas, Matt Lauer, and Meredith Viera announcing the Olympics opening ceremony would be sharing trivia about each country, especially information that Americans might be able to understand even if they were terribly uneducated. But that should be no justification for the candor of the commentary during the broadcast of the Opening Ceremony, which was frankly an example of smug American elitism and often outright condescension.
For example, Bob Costas said North Korea’s greatest athletic achievement belongs to “dear leader Kim Jong-Il who, according to his official biography, carded 11 holes-in one, not over a lifetime but over the first round he played. Matt Lauer then reacted, “I’m sure you joke. You’re not going to vacation there.” Costas added, “Unlikely.” This occurred while athletes from North Korea were marching in as part of the Parade of Nations. These are people who have been anticipating this moment for months, and yet instead of discussing the athletes, he chooses to test his ignorant wit on primetime television.
This went on for just about every other country. “Churchill never met Idi Amin,” Costas said as Ugandan athletes walked in the stadium. An anecdote about Kuwait mistakenly playing the Kazakhstan national anthem in the film Borat was shared as Kazakh athletes made their entrance. He mentioned the animated movie franchise Madagascar as Madagascan athletes strode by the camera. And, of course, like a school boy learning the country’s name for the first time or a character in a Christopher Guest film, he said, “There are some countries whose names just make you smile,” as Djibouti walked by.
The comments were not limited to quips that fell flat. Costas’ introductions of many of the countries seemed to highlight the worst aspects of each country’s history or inadequacies in the country that Costas himself may or may not have experienced personally. He said, Egypt is in “a transition of some sort,” and added, “From military dictatorship to Jeffersonian democracy? Not quite.” He noted that Kiribati does not have regularly scheduled flights to Honolulu. He ominously reminded audiences that world leaders are keeping a “wary eye” on Pakistan. He described how Australia was “originally founded as a penal colony.”
When Iran entered, the opportunity to discuss international tensions had to be taken. Costas talked about issues over sanctions between Iran and the United Kingdom, as if the United States has played no role in imposing such measures, which have taken an economic toll on her citizens. He also avoided mentioning current US involvement in Yemen when athletes from that country entered.
Coupled with the fact that NBC cut out the ceremony’s memorial of the 7/7 terror attacks in London and Saudi Arabia’s first female athletes entering, NBC’s presentation of the opening ceremony was appalling, hokey, and downright imbecilic. Broadcasters of the American idiocracy were in true form.
It is not like Americans are given much exposure to people or culture in countries outside of the United States. They are consistently indoctrinated with this idea from all politicians that they are citizens of the Greatest Nation on Earth. So, perhaps, it is not surprising that broadcasters on NBC would reinforce this predominant ideology of exceptionalism in our society. But is it too much to expect that NBC announcers would, for the few seconds that these countries go by, not offer smug or sneering remarks that call out the imperfections of each country’s current politics or past history?
Is it reasonable to characterize this as being smug American elitism, a symptom of the nationalistic culture of the country from which the broadcasters hail? It is unlikely that such a spread of remarks would have been made by people who did not think they live in a place that is a number one superpower that no other country in the world could ever equal.
What is refreshing is the people who tuned in to NBC were constantly calling out Costas, Lauer and Meredith Viera. Numerous messages were sent out on Twitter last night from people repulsed and infuriated by the way that NBC was announcing not only the Parade of Nations, but also the entire Olympic Opening Ceremony.




41 Comments

That was a truly disgusting opening by Costas and the death weapons network. Did you catch the long 5 second shot of Mitt and wife vs. the 1 second Michelle Obama? Or the pathetic worship of the Queen? Screw NBC, I’m using a proxy to watch on CTV.
So glad I missed it….and sorry to hear about Meredith V. She’s usually better than that, I had thought.
Thanks for the update. Utterly unsurprised. I loathe detest & despise watching the Olympics on almost any US network, and I wish smug smarmy nincompoop Bob Costas would retire immediately. This kind of drek is just par for the course for so-called Olympics “reporting.” These dweebs feel like they have to suck up to the dumbed down twits in our nation, who feel that they need to be “entertained” rather than treated like, you know, adults and be told real information in an adult fashion.
Truly I have reasonably well educated, but mostly rightwing, friends who vetch and moan about how boooooring NPR is, and that they much *prefer* Fatso Rush & Fake because he/they are “entertaining,” and it “makes them laugh.” I shit you not. It’s bloody pathetic, and these are people who truly should know better and strive for more.
The ongoing propogandizing of the Olympics is frankly to be expected. Luckily for me, I chose to watch only snippets of the opening ceremony, and due to other engagements I missed the Parade of Nations…. thank the Lowered!!!!
Pathetic, to say the very least, but I expect nothing to change bc the 1% has directed that this kind of bullshit nonsense be spewed ever forth to the credulous fuckwits in these United States.
I refuse to watch the Olympics. Apart from the shameful consumerism it’s come to represent, NBC decided that people in the United States weren’t allowed to see the opening ceremonies live because they wanted the larger, prime time audience. I’m sure as hell not going to reward them with my traffic for that bit of cynicism. If you watch that crap and aren’t prepared to be disappointed, it’s probably going to upset you as bad as Obama turning out to be a DLC corporatist upset the people who fooled themselves into believing he was the progressive savior of our time.
Lauer is the worst of them, a total db, the perfect poster child for our mindless lapdog MSM.
Sports, News, Entertainment, all rolled into one!
This is the motherlode for these jackanapes.
I’m glad that someone watched this tripe, because I certainly will not.
Here are a few things I learned from watching last night’s Opening Ceremonies:
Glastonbury Tor has a huge effing mutant tree on top of it. The industrial revolution was an unalloyed delight, and British history ended there (well, except for children’s books and music) and you can just STFU about that “dark, Satanic mills” line. (See below.) The Kinks were before the Beatles. Al Gore didn’t invent the internet (but he’s still fat). “Jerusalem” is, in fact, the unofficial English national anthem. The National Health Service is a source of unalloyed pride in Britain, which is why they are busily dismantling it.
Did I miss any important lessons?
I stopped watching as soon as Bob Costas and the jingoism was about to start. Today I’ve actually been able to see things like fencing, table tennis and archery so I’m a relatively happy camper because jingoism has been notably absent.
Am I a terrible person for hoping that Rafalca breaks bad and bucks off its rider?
Thank you, thank you, thank you!
I have been waiting for someone to call out Costas for his smug stupidity for years. During past Olympic ceremonies he thought it was appropriate to joke about the country that had the most overweight monarch in history and he once hilariously quipped that during an unsuccessful coup which involved taking over a radio station the rebels had changed the musical format.
As one of the few so-called journalists granted a one-on-one interview with Arnold Schwarzenegger before the California gubernatorial recall election, Costas basically crawled his ass and gave him a televised prostate massage.
“And here come the athletes from the U.S. — the country with 20% unemployment, crumbling infrastructure, and half of the population thinking the President is a Muslim.”
I tuned in to see how the UK would do the opening ceremonies and to watch the parade of athletes from each country. I would have liked to have heard more about the athletes from each country and the events they were going to be competing in rather than stupid one liners from overpaid, infotainment announcers.
Both the announcers inane commentary and the constant commercial interruptions ruined it. Lesson learned…next time, I will research the information on my own and watch it live on the internet.
As Lauer’s smugness ooozed out of him, this came to mind:
“I don’t think the common person is getting it … The baby sitters, the nails ladies — everybody who’s got the right to vote — they don’t understand what’s going on. I just think if you’re lower income — one, you’re not as educated; two, they don’t understand how it works, they don’t understand how the systems work.”http://www.salon.com/2012/07/09/obama_draws_line_on_taxes/
Also too Romney: http://www.guardian.co.uk/world/blog/2012/jul/27/mitt-romney-uk-media-olympic
Getting paid gobs of money to do their job just well enough, as most don’t have the time to question any of the idiocy wanting only to be entertained.
Lauer’s two “amiga/os” aren’t worth more mention, those 3 are why I turned it off 2 hours in. We are led by elite geniuses I tell you.
On Yahoo, there was a picture of a Brit wearing a t-shirt saying, “I rented out my flat to a fat assed American.”
Seems the world has a contemptuous attitude towards America.
This reminds me of my dad, who searches for any negative aspect he can find in other people and points it out to make himself look better in comparison, mostly because he doesn’t have a lot of positive aspects.
I was dumbfounded when many of my Murkan friends were dissing the opening ceremonies, because we saw the unedited version, live in Canada.
Like every other year, the U.S. broadcasters are focused on showing their nation is the best ever … just like the USSR used to. They even dumbed down the EUFA Cup.
Danny Boyle’s show was heartfelt and unifying … what the Olympics are really supposed to promote. Let’s see if the outrage forces NBC to show the closing ceremonies, unedited.
During the section celebrating NHS (!) and children’s literature there was a part where the kids were supposed to be sleeping but were misbehaving–up and about and secretly reading. Lauer referred to their behavior as “bedlam,” seemingly unaware of the origin of that word and the context in which he was using it. My first thought was, echoing Tom Cruise, “glib.” What a glib, arrogant, ignorant a-hole.
In the past I have watched every minute that I could of the Olympics but couldn’t stand the constant commercials, interruptions, blather from the anchors commenting on things they knew nothing about. I miss it but won’t watch this time either. How rude of those 3 to make sniping remarks about other countries.
You omitted the worst health care system of all industrialized nations and that 40%+ believe in a literal translation of the Bible, while adamantly refusing to embrace the teachings of their savior.
I refuse to watch this display of misplaced priorities in a nation that demands austerity for its citizens while indulging in this blatant waste of funds. Anyone unaware of the hypocrisy and ignorance of the NBC crew prior to this latest example of boorishness hasn’t been paying attention.
That’s due in large part to the fact that they have access to information that’s not the propaganda product of US media delivered by “entertainers” like Lauer, Costas and Viera.
Thank you for verifying that my decision to skip the coverage led by NBC’s Triumvirate Of Idiocy was indeed the correct one.
Shouldn’t you be out occupying something instead of sitting in front of the tv?
This is what I posted on Facebook as I watched NBC’s broadcast:
Danny Boyle’s Opening Olympic extravaganza was most excellent! I can’t say the same about NBC’s tape delayed broadcast. NBC’s presenters Matt Lauer and Meredith Viera must be getting pay by the number of senseless words that come out of their mouths. I couldn’t put them on mute because doing so would have kept me from listening to the music. I pity Today Show audience!
Did you know other countries have national anthems? I know! I tuned in briefly today to an event that was won by Italy on a non-Lauer/Costas channel.
And way to go, Lochte. I wonder if Mitt’s safety pick put the hex on Michael Phelps?
Good for the sportsmanship of Team USA FLOTUS!
Book Salon up with Steve Coll’s Private Empire: ExxonMobil and American Power hosted by Mike Magner
Shouldn’t be commenting at Red State or picketing an abortion clinic?
Maybe it’s voyeurism. Otherwise, why would someone want to stay up late, stick around there, to be subjected to such unpleasantness?
I switched to Turner Classics and fell asleep instead.
Smugness is the least of Costas’s issues. In the litany of Costas problems, I’d place general stupidity at number 1, followed closely by pretentiousness that, ironically, could only be rivaled by Kim Jong-Il. He is the personification of the market notion of tipping; like when something gets popular (like VHS over Beta) and nobody can quite figure out why, especially when the reasons for unpopularity are readily apparent.
The FDL blogger Kevin Gosztola noted that “Broadcasters of the American idiocracy were in true form,” I respectfully submit that Costas is its nincompoop-in-chief.
The Olympics, sponsored by MacDonald’s and Coke, is a grotesque corporate orgy from start to finish. The end must surely be at hand. Let us hope the masses are not amused.
Thanks for the excellent report, Kevin.
Bob costas should be exiled to the moon. He has always been an Insufferable jello-head, he just gets worse and worse every year. He can take matt lauer with him for company.Fortunately, normal people are only ever at risk of costas exposure during the olympics, or channel surfing within an hour or so of the kentucky derby.Even so, thats more than acceptable risk.
Ahhh the never ending spiral of mediocrity and inferiority of small monopolies and tight nepotism. That’s the America we believe in.
So far, I’ve watched zero seconds of it.
Thanks for the vent space! Seems a lot feel as I do. I actually would enjoy watching the Olympics – despite ongoing commercialization of the atheletes – except for having to put up with the inane bozos who “comment” or whatever it’s called throughout. Almost as annoying as the incessant ads, not to mention the fact that they present stuff HOURS after the events have happened, showing ever more commercials until you want to pound spikes thru your head before the so-called “Marquee” event. Sucks.
Thank the dog for other options.
Props to solerso for calling Costas a jellohead!!!! Too true and made me laff. I needed it.
I’ve watched bits of some events. It’s better if you can pick it up elsewhere but visiting my parent in the old folks home so stuck with network “coverage” today. Some bits were good. The rest is shit.
Isn’t Lauer the guy who muscled Ann Curry out the door? Sorry, I got rid of commercial tv, but I remember thinking Ann Curry was a really nice personality and Lauer was a fucking snot. I couldn’t believe the network dumped her for him. But then, it did affirm my decision to get rid of my television.
…um, why do you suppose that is? Sorry, I just can’t get where you’re coming from. Could be my fault, but I don’t like thinking ill of anyone unjustly so thought I’d ask.
Here’s a pro tip: if you can, use your home theater sound system (5.1) and turn off, or turn down, the center channel. This way you get the ambient sound from the side and back speakers, but the voiceovers are mercifully reduced – sometimes even gone.
It’s like being there!
The constant commercial breaks were almost as bad as the three idiots talking shit about every country. The cut away from the torch being brought in by boat was terrible.
I recorded the opening bit and I’m glad I did, if for no other reason than I was able to avoid being mercilessly flogged by high-profile corporate sponsors. “We’ll be back after these important announcements”…or some equally vapid bullshit handoff. As for the incessant yammering of Lauer and Viera, I found this. Enjoy.
Lauer and Viera: Needz moar shut-the-fuck-up, already.
And all this from arguably the least free industrialized nation with the highest income disparity and one of the lowest standards of living. A nation that went from a pretend Jeffersonian democracy to a military dictatorship.
In a good faith effort to balance the scales a bit: http://www.youtube.com/watch?v=sLSveRGmpIE
I’ve always enjoyed the Olympics! One important reason is that since the 1996 Olympics, I’ve never watched it on NBC! (Best games for me have been the Barcelona games where Cable made the games available, for a fee, on four channels; so that you picked the sport you wanted to watch, live, without a commercial. Advertisers put paid to that idea in quick time!)
I have a very low tolerance for ass-holery, so I have been getting live streams in HD format from a veriety of countries, and coupling it with commentary from the BBC (or other English-speaking countries; best thing is that I have never seen their faces, or even know their names).
Funniest thing is that these same streams over the Internet are more live than any of NBC’s live claims; NBC’s ‘live’ is usually delayed anywhere from 3-15 seconds from Internet streams, so that their picture cannot even be synched to my favorite commentary. Also, every event I watch is seen with nary a commercial.
I actually watched the Opening Ceremony for the first time ever, live streaming from the BBC; an event that went on for 4 hours without commercial interruption!
Over the years, acquaintances occasionally ask for my opinion about certain commercials (especially around Super Bowl time), and are very incredulous that I have no clue about what they are talking about (most remarkable point about my TV viewership is that I will watch no event that is interrupted by commercials).
WRT sports commentary, I use football as an object lesson for my kids: During the Euro 2012, I would bring up the ESPN feed on TV, side-by-side with English commentary of the same game from an Internet stream. Even with English commentators on both broadcasts, the boys would immediately choose to watch the non-ESPN broadcast which focused on the actual game tactics and flow, without the ESPN focus on the commentators and the players’ off-field activities (tennis coverage is even worse).
Olympics, bleh. It is one thing for them to be a spectacle when the country isn’t teetering on the edge of the abyss, but there is so many more important things that the country could preoccupy itself with.
I could care less who wins or loses, it means nothing in any tangible way.
Why, you pirate, you! We need ACTA to ensure that free-thinkers like you are boxed in and must watch only the approved
dreckintellectual property!On the Euro 2012 ESPN commentary, this is right on. Fortunately I didn’t have to stream the BBC to avoid ESPN’s English language commentary (only Taylor Twellman was worth listening to). I was able to watch the games on ESPN Deportes (streaming on watchespn.com), and believe me the Spanish language commentators and analysts were vastly superior. Funny, intelligent, and informative, these guys clearly love and enjoy the game. And best of all, they never treated me like an ignorant twit.