
Atlas statue at the entrance of Rockefeller Center where NBC Studios is located | Flickr Photo by wallyg
The Pentagon has a well-documented history of seeking to influence entertainment that Hollywood produces so that negative portrayals of the United State military are not produced, but the NBC show “Stars Earn Stripes” takes the propagandistic efforts of the military-entertainment industrial complex to the next level.
The show, which features special operatives or first responders from the military or law enforcement competing with athletes and D-list celebrities, combines the tackiness of reality television with the qualities of action entertainment that are symptomatic of any production featuring Defense Department involvement or consultation.
Nobel Peace Prize laureates have condemned the show, which was promoted throughout the London Olympics and premiered on Monday, August 14.
It is our belief that this program pays homage to no one anywhere and continues and expands on an inglorious tradition of glorifying war and armed violence. Military training is not to be compared, subtly or otherwise, with athletic competition by showing commercials throughout the Olympics. Preparing for war is neither amusing nor entertaining.
Real war is down-in-the-dirt deadly. People – military and civilians – die in ways that are anything but entertaining. Communities and societies are ripped apart in armed conflict and the aftermath can be as deadly, as the war itself as simmering animosities are unleashed in horrific spirals of violence. War, whether relatively shortlived or going on for decades as in too many parts of the world, leaves deep scars that can take generations to overcome – if ever.
The show aims to transform the operatives who appear in the show—a Green Beret, a SWAT officer, two Marine sergeants, a retired member of the Delta Force and two Navy SEALs—into celebrities, as a number of prior reality television shows have managed to do. It does not promote war as much as it promotes warrior culture, the kind of warrior culture that led many Americans to celebrate the execution of Osama bin Laden and revere the special operatives who carried out this mission. And, by pairing operatives up with celebrities, the operatives are given a human being who they can count on to endlessly fawn over them (sometimes so much that they feel uncomfortable) and also show what they “do” in their job.
The most repulsive moments in the show come after each of the teams complete their task and give the show’s creators what could be referred to as post-game interviews.
…DEAN CAIN: [to camera] Having done a mission now with these professionals, I am even more overwhelmed at how good they are. It’s really an amazing feeling that we’re getting to be teammates and really do teamwork. with these incredible people who are just the best of the best in the world at doing what we’re doing right now.
You guys were my heroes before but now you’re really my heroes. I’m an actor. I’ve acted like an action hero a lot of times. I never had to really be one. Pretending is great. To do it, it’s a whole ‘nother thing…
…LAILA ALI: I just have a whole new respect for you guys just as athletes. Endurance level is, like, crazy…
…EVE TORRES: The first mission is way harder than I ever could have imagined it would be. It just put things in a perspective so much for me at how hard this stuff really is and how many elements you don’t take into consideration. I just give so much credit to these guys, who are able to do this like every day. You know, this is their job.
I just want to say I do appreciate you sharing what you do with us cause that was incredible. [tears dripping]
OPERATIVE: This is like recess for me. This is great.
TORRES: We do this for fun.
OPERATIVE: So do we.
OPERATIVE: [to camera] It says something about Eve being able to let go of emotion in front of everybody but it also showed me how much she really does support the men and women of our armed forces for what they do…
This kind of gushing is part of what makes the television show so propagandistic. It is a critical aspect of what the producers are trying to communicate to the show’s audience of Americans. New York Times television critic Neil Genzlinger wrote that the show “drenches a promising premise in a distracting amount of troop-thanking.” But, that is the point. The sole purpose of having D-list celebrities on the show is so they can act as a vector for Americans, who wish to endlessly make it clear that they support the troops. It is what sets this apart from “Combat Missions,” a show that was produced by Mark Burnett, a producer for this show. In fact, “Stars Earn Stripes” is Burnett ripping off his own show, which aired in 2002 on the USA Network and featured teams of military or police operatives competing against each other in physical challenges or “mission” scenarios, and adding celebrities and General Wesley Clark so no opportunity is lost to remind the audience why the men and women who “serve” this country deserve appreciation.
What is surprising is that the American public did not see the Defense Department and a media conglomerate push a show of this nature earlier, like when George W. Bush was president. Reality shows are known to be cheaper than sitcoms or dramas that actually might require a higher level of craftsmanship that includes first-rate writers or quality actors, like “30 Rock,” “Community,” “Breaking Bad,” “Damages,” “Mad Men,” or other shows that have garnered praise. NBC knows it can turn to the military for resources for shows that make budgets cheaper than if they had to get the resources elsewhere. It knows the Pentagon won’t pass up an opportunity to showcase the skills and character of members of the military in a way that makes it pointless for them to shoot their own additional videos aimed at recruiting young people into the military. Therefore, ”Stars Earn Stripes” is perfect: it serves NBC’s bottom line and it serves the Pentagon.
The celebrities constantly talk about how “surreal” it is that they are firing “real bullets” or using “real weapons” but the show is not about making war more “real” for an audience so these natural reactions are out of place.
It definitely continues the tradition of the Pentagon keeping portrayals of soldiers sanitized of real details of war. For example:
LAILA ALI, Boxer: So tell me about yourself.
TALON SMITH: I’m an active-duty Navy corpsman. I just got back from Afghanistan two months ago. Got a beautiful wife and a baby due any day now.
ALI: Oh
Smith: Yeah, a little baby girl, yes.
ALI: Congratulations
[cut]
ALI: You actually ever killed anybody before?
SMITH: We really don’t talk about that.
Not that NBC intended to include actual testimonials or experiences from war, like for example what can be heard and seen in the Academy Award-nominated documentary Restrepo or the Academy Award-nominated documentary Hell and Back Again. The Pentagon likely had nothing to worry about with this production. From the start, they likely knew the producers aimed to glorify the “work” and “profession” of The Warrior. They would inevitably obscure the ultimate impact of the collective group of Warriors in the military and what they do in war zones. They would ignore the militarization of law enforcement, which made it possible for them to feature police operatives capable of engaging in military-style missions.
As has been tradition, there would be no images of Warriors massacring civilians, no Warriors taking drugs, no Warriors following illegal orders, no torture, and there would most definitely be no suggestion that Warriors, if they commit heinous acts, would be able to dodge accountability for committing war crimes. There would be no mention that a Warrior might ever commit a war crime. The very nature of the show is to evoke this image of a saintly Warrior whose violence, no matter the enemy, is for the greater good and the security and protection of America. He or she would not commit war crimes ever because all violence that happens is for good plus if anything bad ever happened it would be a result of the stress that comes from being a Warrior. So, do not second-guess Warriors, the people who carry out the sort-of exercises which are “replicated” in this competitive reality show.
What is fascinating is how revolting this presentation of soldiers could be to actual enlisted members. No real bullets are being fired. No one has to worry about an IED going off. None of the contestants should walk away wounded. They are not likely to suffer from post-traumatic stress disorder (PTSD) in the aftermath. They won’t return home to a culture of people who are entirely disconnected from the war zones and revere troops have little idea about the mental or physical duress experienced on a daily basis. They have no idea what it is like to know society opposes the war you are fighting in Afghanistan but yet will worship you at sporting events or in entertainment. They do not really know why so many soldiers are committing suicide when they return home or what it is like for a soldier to be unemployed and jobless after serving their country.
In that sense, this show may actually be for the troops and not the people of America. Americans are overwhelmingly confident in the military. They don’t need some cheesy network reality show that celebrates what individuals in the armed forces do to convince them they should care and support them each day. However, the soldiers coming home from Iraq and Afghanistan, as they struggle, might want to know that someone cares about what they went through. They may want to stop being warriors and be average human beings like most Americans who aren’t deified by culture.
The disgraceful reality is all this country can offer is superficial entertainment. It cannot tell soldiers they were pawns in wars for empire. It has no meaningful antidote to rehabilitate people the country turned into killing machines. It will never come out and confess not every Warrior gets the opportunity to be someone who gets off a head shot on the next biggest enemy of the United States. That is because war, especially warrior worship, is part of American culture. It inevitably seeps into American entertainment making it even easier for the wide population to be warlike people. And, from the Warrior-in-Chief in the White House on down to the lowest level Warrior in the military, Americans are taught to worship these individuals, which inevitably leads to less questioning of the operations they carry out abroad in the country’s name.



36 Comments

“Warrior-in-Chief in the White House”
That guy is no warrior, he’s a puppet dancing on strings.
But everything else you wrote – spot-on.
Very excellent post, Kevin.
The “means” by which myths of superiority are now “preserved” and how war-profit-rackets are well-served.
Thank you.
It deserves and needs to be front-paged …
DW
In addition to enhancing the MIC culture via ‘entertainment’ this program also debases celebrity culture because, well, Todd Palin.
It’s unbelievable how competent the networks are at producing garbage I won’t watch.
This is what psy-ops looks like when done to the American people.
Have you seen the new BS advertisement that portrays the US Navy as a “global force for good”? Disgusting. Of course there are quite a few ads at FDL that support the US Armed Forces. Just check the top of the page.
Ancient Sparta would be proud.
All the media can offer the U.S. public is gruel for the mind. Keep em dumbed down, distracted and overworked.
The use of the word “Warrior” is troublesome in itself.
What happened to “our troops,” and soldiers and sailors? When and by whom was the “re-branding” started?
Where else would you find Gen. Wes Clark and Todd Palin together? Link – http://www.nbc.com/stars-earn-stripes/
“What is surprising is that the American public did not see the Defense Department and a media conglomerate push a show of this nature earlier, like when George W. Bush was president.”
The show “24″ was carrying the propaganda water. “24″ is where American ticking time bomb torture policy was vindicated every season.
And surely to follow in the wake of this smash TV Show …
“Working next to a veteran” in which glamorous celebrities man the re-cyle booth in the 104 degree heat of a Lake County Calif. afternoon.
Bottles will be weighed and separated, glass from plastic. Coupons given to the customer.
In spare time, celebrities can hear the working vet’s tales of how commanding officers encouraged and/or looked the other way while the platoon played with body of dying Iraqi Prisoner. This “play” consisted of emptying the magazines of their weapons into the sand around the body. Points were scored if the bullets missed the dying body. Laughter ensued if bullets plugged the target. (Though no additional scores when bullets hit, bonus or otherwise. Game rules were serious about not hitting the dying body, Bro!”)
Note also that by including law enforcement officers, the show validates the militarization of police forces in this country. What an insidious piece of shit this program is.
As America turns more fascist it’s citizens will be bombarded more and more with slick propaganda. U.S. citizens will be or are already brainwashed into believing that they are safe and protected from the bogey man.
It’s only going to get worse because the corporations combined with the American military have all the money in the country to propagandize it’s message.
You ain’t getting out of this mess by ignoring it or wishing it away. Unless of course you don’t think this is a mess.
Superb, Kevin! Are you the first to use the term “Military-Entertainment-Industrial Complex”? It’s so fitting!
Does this imply we are soon to see D-list celebrities and internet-reality stars with large headwounds?
I feel conflicted.
OT Kevin, but I just read a news report on MSN that references a report by The Guardian declaring that Ecuador has decided to grant asylum to Julian Assange. They admit it may be difficult to get him out of England because he’s in violation of his bail.
Sorry, looks like Teddy Partridge has already reported this at MYFDL.
Nobody could have predicted that a Democratic presidential nominee would end up emceeing a reality show glorifying war, right? That would be as amazing as finding out that he’s a shill for investment firms, defense firms, and energy companies. Because Democratic politicians are so different from Republican ones.
Nah. It’s because he is trying to increase exports, and what do we make that we shall export?
C’mon Kevin, you’ve scrambled the order of the names. The truth is out there.
http://www.insidethex.co.uk/transcrp/scrp320.htm
“MULDER: I also know that your publishing house is owned by Warden White, Incorporated… a subsidiary of MacDougall-Kesler, which makes me suspect a covert agenda for your book on the part of the military-industrial-entertainment complex.”
When have we seen a soldier or a cop look bad on TV or in the movies since Reagan was President?
When was the last time Hollywood made an anti-war film, by which I mean one that vilifies not just war but also the warrior culture? (Oliver Stone may have said that Vietnam was a bad idea, but he sure loves him some macho warrior ethos.)
In regard to the quote from the Nobel laureates, here’s number 11 from Umberto Eco’s “Fourteen Ways of Looking at a Blackshirt”:
“11. In such a perspective everybody is educated to become a hero.
In every mythology the hero is an exceptional being, but in Ur-Fascist ideology heroism is the norm. This cult of heroism is strictly linked with the cult of death. It is not by chance that a motto of the Spanish Falangists was Viva la Muerte (“Long Live Death!”). In nonfascist societies, the lay public is told that death is unpleasant but must be faced with dignity; believers are told that it is the painful way to reach a supernatural happiness. By contrast, the Ur-Fascist hero craves heroic death, advertised as the best reward for a heroic life. The Ur-Fascist hero is impatient to die. In his impatience, he more frequently sends other people to death.”
I present to you Bad Lieutenant.
But, yeah, it is in the minority.
In Hollywood there’s only one true superstar — the Gun. He appears in virtually every film, is prominently displayed on practically every movie poster front and center and appears in almost every scene. The Gun is the biggest star in Hollywood and the biggest star on TV too. Everybody admires his seriousness, his sexuality, his dont-take-no-shit attitude. The Gun gets the best lines and the best scenes.
“Having done a mission now with these professionals, I am even more overwhelmed at how good they are.”
I don’t get it. So they went out and murdered people together?
“It’s really an amazing feeling that we’re getting to be teammates and really do teamwork with these incredible people who are just the best of the best in the world at doing what we’re doing right now.”
And what they are doing is murdering mainly poor people in the interest of the US owning class. Or has the job of a soldier changed since I was one?
“You guys were my heroes before but now you’re really my heroes. I’m an actor. I’ve acted like an action hero a lot of times. I never had to really be one. Pretending is great. To do it, it’s a whole ‘nother thing…”
Again, what am I missing? Did these folks go out and murder people or in fact did they do something pretend for the TV screen? Do these actors now have nightmares, drug problems, broken marriages and PTSD from being a “warrior”?
Exactly how does thoughtless, slavering Hero worship serve freedom and democracy?
Oh, yes. A brilliant film in the the NC-17 version. However, his final Christ-like redemption and atonement for sins disqualifies this one, I think.
Maybe so but I specifically mean a reality TV show.
“The Wire”
I’ll have to check that one out.
“SMITH: We really don’t talk about that.”
Really? How bizarre. You don’t talk about the essential component of your job? Where the hell is your pride, Smith?
Ali: “Smith, I understand you are a mechanic. What sort of cars do you work on?”
Smith: “We don’t really talk about that.”
The US is losing in the Middle East for this reason. Death will not serve a master who can’t even utter its name.
What does anyone expect of a country that gave away all it’s human potential to the war machine, really? We ‘ll tip over the entire planet with our killing machines and a bunch of yahoos will be applauding right to the bitter end. I have 6 siblings who lost their father too soon after he won hero’s acclaim during WWII. Ask them what they think of the killing machine and heroism measured against the destruction of families. I abhore the idea that the economy and our culture has to be built around such national sickness. May all these MSM lovers rot in hell or, even worse, see their loved ones butchered in some foreign land for oil and riches we can easily pay for. Entertainment for the whole family, eh?
Ding!
What happened to the citizen soldier? That was our democratic ideal. Well, until the maturity or the US empire and Viet Nam put an end to all that.
And season 1, episode 9 of “Lost.”
http://www.youtube.com/watch?v=VwwMF6biCJU
yes, new word that was introduced over the last few years.
I hear it constantly on the ads on the radio.
It’s so much more glorious and wonderful, than “soldier” or “grunt”.
try to find the amount of the Pentagon’s advertising budget. good luck.
and wow.
too bad Laila Ali hasn’t followed her father’s footsteps.
War resister, and hero, Muhamed Ali.